Privacy Policy

Welcome to Content Arcade, the provider of the CriCraft website and application (“CriCraft” “we,” or “us”). This page explains the terms by which you may use our website, application software and service through your browser or mobile device (collectively our “App”). By downloading, accessing or using the App, you signify that you have read, understood, and agree to be bound by this Terms of Use Agreement (“Agreement”) and to the collection and use of your information as set forth in the CriCraft app Privacy Policy. CriCraft reserves the right to make unilateral modifications to these terms. This Agreement applies to all visitors, users, and others who download, access or use the App (“Users”).

Please read this agreement carefully to ensure that you understand each provision. This agreement contains a mandatory arbitration of disputes provision. You agree that disputes between you and cricraft app will be resolved by binding, individual arbitration and you waive your right to participate in a class action lawsuit or class-wide arbitration.

1. Use of Our App

CriCraft provides an App for you to create personal Designs by custom editing components, and if you choose, to add/edit Design, to accompany your Monograms, Shapes (“CriCraft Design”).

A. Eligibility

You may use the App only if you can form a binding contract with CriCraft, and only in compliance with this Agreement and all applicable local, state, national, and international laws, rules and regulations. Any use or access to the App by anyone under 13 is strictly prohibited and in violation of this Agreement. The App is not available to any Users previously removed from the App by CriCraft.

B. CriCraft App

Subject to the terms and conditions of this Agreement, you are hereby granted a non-exclusive, limited, non-transferable, freely revocable license to use the App for your personal, private, noncommercial use, and only in accordance with the features of the App as it is marketed by CriCraft. CriCraft reserves all rights not expressly granted herein in the App and the CriCraft IP (as defined below). CriCraft may terminate this license at any time for any reason or no reason. Commercial Use. You may not use the CriCraft App for commercial purposes unless you are the copyright holder or you have obtained all necessary rights and licenses to use for commercial purposes all videos, musical works, sound recording, and other material that make up your User Content.

C. CriCraft Accounts

Your CriCraft account gives you access to the App and functionality that we may establish and maintain from time to time and in our sole discretion. By connecting to CriCraft with a third-party service, you give us permission to access and use your information from that service as permitted by that service, and to store your log-in credentials for that service. You may never use another User’s account without permission. When creating your account, you must provide accurate and complete information. You are solely responsible for the activity that occurs on your account, and you must keep your account password secure. We encourage you to use "strong” passwords (passwords that use a combination of upper and lower case letters, numbers and symbols) with your account. You must notify CriCraft immediately of any breach of security or unauthorized use of your account. CriCraft will not be liable for any losses caused by any unauthorized use of your account. You may control your User profile and how you interact with the App by changing the settings in the mobile app. By providing CriCraft your email address you consent to our using the email address to send you App-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your email address to send you other messages, such as changes to features of the App and special offers.

D. Usage Rules

You agree not to engage in any of the following prohibited activities: (i) copying, distributing, or disclosing any part of the App in any medium, including without limitation by any automated or non-automated "scraping”; (ii) using any automated system, including without limitation "robots,” "spiders,” "offline readers,” etc., to access the App in a manner that sends more request messages to the CriCraft servers than a human can reasonably produce in the same period of time by using a conventional on-line web browser; (iii) transmitting spam, chain letters, or other unsolicited email; (iv) attempting to interfere with, compromise the system integrity or security or decipher any transmissions to or from the servers running the App; (v) taking any action that imposes, or may impose at our sole discretion an unreasonable or disproportionately large load on our infrastructure; (vi) uploading invalid data, viruses, worms, or other software agents through the App; (vii) collecting or harvesting any personally identifiable information, including account names, from the App; (viii) using the App for any commercial purposes without having all necessary rights and licenses to the User Content; (ix) impersonating another person or otherwise misrepresenting your affiliation with a person or entity, conducting fraud, hiding or attempting to hide your identity; (x) interfering with the proper working of the App; (xi) accessing any content on the App through any technology or means other than those capabilities provided by the App; or (xii) bypassing the measures we may use to prevent or restrict access to the App, including without limitation features that prevent or restrict use or copying of any content or enforce limitations on use of the App or the content therein. We may, without prior notice, change the App, stop providing the App or features of the App, to you or to Users generally, or create usage limits for the App. We may permanently or temporarily terminate or suspend your access to the App, or delete any User Content (as defined below), without notice and liability for any reason, including if in our sole determination you violate any provision of this Agreement, or for no reason. Upon termination for any reason or no reason, you continue to be bound by this Agreement. You are solely responsible for your conduct and any data, text, files, information, images, photos, audio and video clips, sound recordings, musical works, narration, works of authorship, links and other content or materials that you submit, post or display on or via our App. CriCraft shall have no liability for conduct in relation to your use of our App.

2. User Content

Some areas of the App provide Users the capability to create, share and post content such as profile information, videos, images, musical works, sound recording, text and other material used to create a CriCraft Shapes & Monograms designs, comments, questions, and other material or information (any such materials a User provides, shares, submits, displays, or otherwise creates using the App, including the CriCraft Designs created by the User, are "User Content”). We claim no ownership rights over User Content created by you. CriCraft has the right (but not the obligation) in its sole discretion to remove any User Content that is stored via the App.

You agree not to post, store, transmit, create or share any User Content that: (i) may create a risk of harm, loss, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to you, to any other person, or to any animal; (ii) may create a risk of any other loss or damage to any person or property; (iii) seeks to harm or exploit children by exposing them to inappropriate content, asking for personally identifiable details or otherwise; (iv) may constitute or contribute to a crime or tort; (v) contains any information or content that we deem to be unlawful, harmful, abusive, racially or ethnically offensive, defamatory, infringing, invasive of personal privacy or publicity rights, harassing, humiliating to other people (publicly or otherwise), libelous, threatening, profane, or otherwise objectionable; (vi) contains any information or content that is illegal (including, without limitation, the disclosure of insider information under securities law or of another party’s trade secrets); or (vii) contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships. You agree that any User Content that you create, store, or share does not and will not violate third-party rights of any kind, including without limitation any Intellectual Property Rights (as defined below) or rights of privacy. CriCraft reserves the right, but is not obligated, to reject and/or remove any User Content that CriCraft believes, in its sole discretion, violates these provisions.

For the purposes of this Agreement, "Intellectual Property Rights” means all patent rights, copyright rights, mask work rights, moral rights, rights of publicity, trademark, trade dress and service mark rights, goodwill, trade secret rights and other intellectual property rights as may now exist or hereafter come into existence, and all applications therefore and registrations, renewals and extensions thereof, under the laws of any state, country, territory or other jurisdiction.

In connection with your User Content, you affirm, represent and warrant the following:

  1. Your User Content and your use thereof as contemplated by this Agreement and the App will not violate any law or infringe any rights of any third party, including but not limited to any Intellectual Property Rights or privacy rights.
  2. To the extent that you use our App for any commercial purpose and your User Content contains any copyrighted material that is not your original work or in which you do not otherwise own the copyright, you have obtained all rights, licenses, consents, and permissions necessary in order to use that copyrighted material in connection with the creation and/or dissemination of that User Content using the App.
  3. CriCraft may exercise the rights to your User Content granted under this Agreement without liability for payment of any guild fees, residuals, payments, fees, or royalties payable under any collective bargaining agreement or otherwise. CriCraft takes no responsibility and assumes no liability for any User Content that you or any other User or third party creates, stores, shares, posts or sends through the App. You shall be solely responsible for your User Content and the consequences of posting, publishing it, or sharing it and you agree that we are only acting as a passive conduit for your online distribution and publication of your User Content. If your Content violates these Terms of Use, you may bear legal responsibility for that content.
3. User Content License Grant

If you share your User Content with CriCraft or link your User Content to CriCraft on a third party service (including, for example, by using the tag #CriCraft on Instagram or tagging CRICRAFT on Facebook), you expressly grant, and you represent and warrant that you have all rights necessary to grant, to CriCraft a royalty-free, sub licensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, reproduce, modify, publish, list information regarding, edit, translate, distribute, syndicate, publicly perform, publicly display, and make derivative works of all such User Content and your name, voice, and/or likeness as contained in your User Content, in whole or in part, and in any form, media or technology, whether now known or hereafter developed, for use in connection with the App and CriCraft (and its successors’ and affiliates’) business, including without limitation for promoting and redistributing part or all of our App (and derivative works thereof) in any media formats and through any media channels.

4. CriCraft

A. About

The App provides you the ability to create personal video stories by sequencing your video clips, and if you choose, to accompany them with your music, or other sounds. The App may also provide the capability for third parties to offer you music or audio clips to use in your creation of User Content. You continue to own all of your original User Content in any CriCraft Designs created by you. However, you do not own any music, audio clips, video, or other content provided by third parties via the App, including any such content that you include in a CriCraft Designs, and you may only use such content for private noncommercial purposes and to the extent of the functionality of the App.

B. Sharing CriCraft Designs and User Content.

You can share your CriCraft Designs and other User Content with others via email, SMS text messages, or third-party services such as Instagram, Facebook, YouTube, and Twitter. CriCraft has no control over third-party sites and services. If you choose to share your CriCraft Designs on a third-party ite or service, you do so at your own risk, and you understand that this Agreement and CriCraft's Privacy Policy do not apply to your use of such sites. You are solely responsible for your CriCraft Designs and any sharing of the videos by you or through your account. You are responsible for ensuring that you have all Intellectual Property Rights for any User Content that you create via the CriCraft App for commercial use. You agree that CriCraft shall not be liable for any violation of any laws or rights of third parties, including without limitation Intellectual Property Rights, rights of privacy, and rights of publicity, arising from or related to your creation or use of any User Content, and you agree to defend, indemnify, and hold harmless CriCraft from any and all liability arising from your access to or creation, use, or sharing of any User Content.

5. Mobile Software

A. Mobile Software

We may make available software to access the App via a mobile device ("Mobile Software”). To use the Mobile Software, you must have a mobile device that is compatible with the Mobile Software. CriCraft does not warrant that the Mobile Software will be compatible with your mobile device. CriCraft hereby grants you a non-exclusive, non-transferable, revocable license to use a compiled code copy of the Mobile Software for one CriCraft account on one mobile device owned or leased solely by you, for your personal use. You may not: (i) modify, disassemble, decompile or reverse engineer the Mobile Software, except to the extent that such restriction is expressly prohibited by law; (ii) rent, lease, loan, resell, sublicense, distribute or otherwise transfer the Mobile Software to any third party or use the Mobile Software to provide time sharing or similar services for any third party; (iii) make any copies of the Mobile Software; (iv) remove, circumvent, disable, damage or otherwise interfere with security-related features of the Mobile Software, features that prevent or restrict use or copying of any content accessible through the Mobile Software, or features that enforce limitations on use of the Mobile Software; or (v) delete the copyright and other proprietary rights notices on the Mobile Software. You acknowledge that CriCraft may from time to time issue upgraded versions of the Mobile Software, and may automatically electronically upgrade the version of the Mobile Software that you are using on your mobile device. You consent to such automatic upgrading on your mobile device, and agree that the terms and conditions of this Agreement will apply to all such upgrades. Any third-party code that may be incorporated in the Mobile Software is covered by the applicable open source or third-party license EULA, if any, authorizing use of such code. The foregoing license grant is not a sale of the Mobile Software or any copy thereof, and CriCraft or its third-party partners or suppliers retain all rights, title, and interest in the Mobile Software (and any copy thereof). Any attempt by you to transfer any of the rights, duties or obligations hereunder, except as expressly provided for in this Agreement, is void. CriCraft reserves all rights not expressly granted under this Agreement. The Mobile Software may not be exported or re-exported to certain countries or those persons or entities prohibited from receiving exports from UK. In addition, the Mobile Software may be subject to the import and export laws of other countries.

B. Mobile Software from iTunes.

The following applies to any Mobile Software you acquire from the iTunes Store ("iTunes-Sourced Software”): You acknowledge and agree that this Agreement is solely between you and CriCraft, not Apple, and that Apple has no responsibility for the iTunes-Sourced Software or content thereof. Your use of the iTunes-Sourced Software must comply with the App Store Terms of Service. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the iTunes-Sourced Software. In the event of any failure of the iTunes-Sourced Software to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the iTunes-Sourced Software to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the iTunes-Sourced Software, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be solely governed by this Agreement and any law applicable to CriCraft as provider of the software. You acknowledge that Apple is not responsible for addressing any claims of you or any third party relating to the iTunes-Sourced Software or your possession and/or use of the iTunes-Sourced Software, including, but not limited to: (i) product liability claims; (ii) any claim that the iTunes-Sourced Software fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation; and all such claims are governed solely by this Agreement and any law applicable to CriCraft as provider of the software. You acknowledge that, in the event of any third party claim that the iTunes-Sourced Software or your possession and use of that iTunes-Sourced Software infringes that third party’s intellectual property rights, CriCraft, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim to the extent required by this Agreement. You and CriCraft acknowledge and agree that Apple, and Apple’s subsidiaries, are third party beneficiaries of this Agreement as relates to your license of the iTunes-Sourced Software, and that, upon your acceptance of the terms and conditions of this Agreement, Apple will have the right (and will be deemed to have accepted the right) to enforce this Agreement as relates to your license of the iTunes-Sourced Software against you as a third party beneficiary thereof.

6. Our Proprietary Rights

The App contains material owned or licensed by CriCraft ("CriCraft IP"). CriCraft IP may be protected by copyright, trademark, patent, trade secret and other laws, and as between you and CriCraft, CriCraft owns and retains all rights in the CriCraft IP. You will not remove, alter, or conceal any copyright, trademark, service mark, or other proprietary rights notices incorporated in or accompanying the App and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit the App. The CriCraft name and Designs, Shapes are trademarks of CriCraft, and may not be copied, imitated or used, in whole or in part, without the prior written permission of CriCraft. In addition, all page headers, custom graphics, button icons and scripts are service marks, trademarks and/or trade dress of CriCraft, and may not be copied, imitated or used, in whole or in part, without prior written permission from CriCraft. You may choose to or we may invite you to submit comments or ideas about the App, including without limitation about how to improve the App or our products ("Ideas"). By submitting any Idea, you agree that your disclosure is gratuitous, unsolicited and without restriction and will not place CriCraft under any fiduciary or other obligation, and that we are free to use the Idea without any additional compensation to you, and/or to disclose the Idea on a non-confidential basis or otherwise to anyone. You further acknowledge that, by acceptance of your submission, CriCraft does not waive any rights to use similar or related ideas previously known to CriCraft, or developed by its employees, or obtained from sources other than you.

7. Privacy

We care about the privacy of our Users. You understand that by using the App you consent to the collection, use and disclosure of your personally identifiable information and aggregate data as set forth in our Privacy Policy, and to have your personally identifiable information collected, used, transferred to and processed in Singapore.

9. Third-Party Link

The App may contain links to third-party websites, advertisers, services, special offers, or other events or activities that are not owned or controlled by CriCraft. CriCraft does not endorse or assume any responsibility for any such third-party sites, information, materials, products, or services. If you access a third-party website from the App, you do so at your own risk, and you understand that this Agreement and CriCraft's Privacy Policy do not apply to your use of such sites. You expressly relieve CriCraft from any and all liability arising from your use of any third-party website, service, or content. Additionally, your dealings with or participation in promotions of advertisers found on the App, including payment and delivery of goods, and any other terms (such as warranties) are solely between you and such advertisers. You agree that CriCraft shall not be responsible for any loss or damage of any sort relating to your dealings with such advertisers.

10. Indemnity

You agree to defend, indemnify and hold harmless CriCraft and its subsidiaries, agents, licensors, managers, and other affiliated companies, and their employees, contractors, agents, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees) arising from: (i) your use of and access to the App, including any data or content transmitted or received by you; (ii) your violation of any term of this Agreement, including without limitation your breach of any of the representations and warranties above; (iii) your violation of any third-party right, including without limitation any right of privacy or Intellectual Property Rights; (iv) your violation of any applicable law, rule or regulation; (v) any claim for damages that arise as a result of any of your User Content, including without limitation any User Content, or any that is created, stored, shared or submitted via your account; or (vi) any other party’s access and use of the App with your unique username, password or other appropriate security code.

11. No Warranty

The app is provided on an "as is" and "as available" basis. Use of the app is at your own risk. To the maximum extent permitted by applicable law, the app is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, or non-infringement. No advice or information, whether oral or written, obtained by you from cricraft or through the app will create any warranty not expressly stated herein. Without limiting the foregoing, cricraft, its subsidiaries, its affiliates, and its licensors do not warrant that the content is accurate, reliable or correct; that the app will meet your requirements; that the app will be available at any particular time or location, uninterrupted or secure; that any defects or errors will be corrected; or that the app is free of viruses or other harmful components. Any content downloaded or otherwise obtained through the use of the app is downloaded at your own risk and you will be solely responsible for any damage to your computer system or mobile device or loss of data that results from such download or your use of the app.

Cricraft does not warrant, endorse, guarantee, or assume responsibility for any product or service advertised or offered by a third party through the cricraft app or any hyperlinked website or service, and cricraft will not be a party to or in any way monitor any transaction between you and third-party providers of products or services.

Federal law, some states, provinces and other jurisdictions do not allow exclusions and limitations of certain implied warranties, so some of the above limitations may not apply to you.

12. Limitation of Liability

To the maximum extent permitted by applicable law, in no event shall cricraft, its affiliates, agents, directors, employees, suppliers or licensors be liable for any indirect, punitive, incidental, special, consequential or exemplary damages, including without limitation damages for loss of profits, goodwill, use, data or other intangible losses, that result from the use of, or inability to use, this app. Under no circumstances will cricraft be responsible for any damage, loss or injury resulting from hacking, tampering or other unauthorized access or use of the app or your account or the information contained therein.

To the maximum extent permitted by applicable law, cricraft assumes no liability or responsibility for any (i) errors, mistakes, or inaccuracies of content; (ii) personal injury or property damage, of any nature whatsoever, resulting from your access to or use of our app; (iii) any unauthorized access to or use of our secure servers and/or any and all personal information stored therein; (iv) any interruption or cessation of transmission to or from the app; (v) any bugs, viruses, trojan horses, or the like that may be transmitted to or through our app by any third party; (vi) any errors or omissions in any content or for any loss or damage incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available through the app; and/or (vii) user content or the defamatory, offensive, or illegal conduct of any third party. Cricraft’s liability, and (as applicable) the liability of cricraft’s subsidiaries, officers, directors, creators, employees, and suppliers, to you or any third parties in any circumstance is limited to $1.

This limitation of liability section applies whether the alleged liability is based on contract, tort, negligence, strict liability, or any other basis, even if cricraft has been advised of the possibility of such damage. The foregoing limitation of liability shall apply to the fullest extent permitted by law in the applicable jurisdiction.

Some states do not allow the exclusion or limitation of incidental or consequential damages, so the above limitations or exclusions may not apply to you. This agreement gives you specific legal rights, and you may also have other rights which vary from state to state. The disclaimers, exclusions, and limitations of liability under this agreement will not apply to the extent prohibited by applicable law.

13. Governing Law, Arbitration, and Class Action/Jury Trial Waiver.

A. Governing Law

You agree that: (i) the App shall be deemed solely based in UK; and (ii) the App shall be deemed a passive one that does not give rise to personal jurisdiction over CriCraft, either specific or general, in jurisdictions other than UK. This Agreement shall be governed by the internal substantive laws of UK, without respect to its conflict of laws principles. The parties acknowledge that this Agreement evidences a transaction involving interstate commerce.

B. Arbitration

Read this section carefully because it requires the parties to arbitrate their disputes and limits the manner in which you can seek relief from cricraft. Any dispute arising from or relating to the subject matter of this Agreement shall be finally settled by arbitration in UK, using the English language in accordance with the Arbitration Rules and Procedures of Judicial Arbitration and Mediation Services, Inc. ("JAMS”) then in effect, by one commercial arbitrator with substantial experience in resolving intellectual property and commercial contract disputes, who shall be selected from the appropriate list of JAMS arbitrators in accordance with the Arbitration Rules and Procedures of JAMS. The prevailing party in any arbitration or other proceeding arising under this Agreement shall be entitled to receive reimbursement of its reasonable expenses (including reasonable attorneys’ fees, expert witness fees and all other expenses) incurred in connection therewith. Judgement up on the award so rendered may be entered in a court having jurisdiction or application may be made to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement, the parities connect to exclusive jurisdiction and venue in the courts located in Singapore. Use of the site is not authorised in any jurisdiction that does not give effect to all provisions of the Agreement, including without limitation, this section. You and CriCraft agree that any cause of action arising out of or related to the App (including, but not limit to, any services provided or made available therein) or this Agreement must commence within (1) year after the cause of action arose; otherwise, such cause of action is permanently barred. Should you have a dispute with one or more users, or an outside party, you release CriCraft (and CriCraft's officers, directors, agents, subsidiaries, joint ventures, creators and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes. CriCraft encourages users to report user-to-user disputes to your local law enforcement, postmaster general, or a certified mediation or arbitration entity, as applicable. CriCraft, for the benefit of users, may try to help users resolve disputes. CriCraft does so in CRICRAFT sole discretion, and CriCraft has no obligation to resolve disputes between users or between users and outside parties. To the extent that CriCraft attempts to resolve a dispute, CriCraft will do so in good faith based solely on CRICRAFT's policies. CriCraft will not make judgements regarding legal issues or claims.

C. Class Action/Jury Trial Waiver

Content Arcade is dedicated to protecting the security of your Information regardless of whether you have obtained or used the app for personal, commercial or other purposes, you agree that all disputes between you and cricraft will be resolved by binding, individual arbitration and that you and cricraft waive hereby expressly waive trial by jury. You may bring claims only on your own behalf. Neither you nor tcricraft will participate in a class action or class-wide arbitration for any claims covered by this agreement. You also agree not to participate in claims brought by a private attorney general or in a representative capacity, or consolidated claims involving another person’s account.

14. General

A. Assignment

This Agreement, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by CriCraft without restriction. Any attempted transfer or assignment in violation hereof shall be null and void.

What would happen if Content Arcade closes my account? In the event that Content Arcade closes your account due to your violation of the Terms of Service, then you may contact us if you want to request deletion of your data. Our administrators will review such requests, pursuant to our legal obligations.

B. Notification Procedures and Changes to the Agreement

CriCraft may provide notifications, whether such notifications are required by law or are for marketing or other business-related purposes, to you via email notice, written or hard copy notice, or through posting of such notice on our website, as determined by CriCraft in our sole discretion. CriCraft reserves the right to determine the form and means of providing notifications to our Users, provided that you may opt out of certain means of notification as described in this Agreement. CriCraft is not responsible for any automatic filtering you or your network provider may apply to email notifications we send to the email address you provide us. CriCraft may, in its sole discretion, modify or update this Agreement from time to time, and so you should review this page periodically. When we change the Agreement in a material manner, we will update the ‘last modified’ date at the bottom of this page. Your continued use of the App after any such change constitutes your acceptance of the new Terms of Use. If you do not agree to any of these terms or any future Terms of Use, do not use or access (or continue to access) the App.

C. Entire Agreement/Severability

This Agreement, together with any amendments and any additional agreements you may enter into with CriCraft in connection with the App, shall constitute the entire agreement between you and CriCraft concerning the App. If any provision of this Agreement is deemed invalid by a court of competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of this Agreement, which shall remain in full force and effect, except that in the event of unenforceability of the universal Class Action/Jury Trial Waiver, the entire arbitration agreement shall be unenforceable.

D. No Waiver

No waiver of any term of this Agreement shall be deemed a further or continuing waiver of such term or any other term, and CRICRAFT’s failure to assert any right or provision under this Agreement shall not constitute a waiver of such right or provision.

E. Contact

Please contact us [email protected] with any questions regarding this Agreement. This Agreement was last modified on 09/19/18.

Privacy Policy

Welcome to Content Arcade, the provider of the CriCraft website and mobile application (“CriCraft,” “we” or “us”). CriCraft is committed to protecting the privacy of all visitors, users and others who access our application (“you,” or “Users”). This Privacy Policy applies to our website www.contentarcade.com and the CriCraft mobile app for iPhone, Android or Windows mobile devices (collectively, the “CriCraft App” or our “App”). This Privacy Policy applies only to the practices of companies we own, control, or are united with under common control. By accessing or using our Service, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

1. INFORMATION WE COLLECT

Generally. We collect personal information from our users in order to provide you with a personalized, useful and efficient experience. The categories of information we collect can include:

Information you provide. We may collect and store personal information you enter in our Service or provide to us in some other manner, including your name, email address, mobile phone number, user name and password. In order to create your CriCraft, the App accesses your videos and music library stored on your mobile device, on third party websites where they are stored, or other places they may be stored. We may also collect any communications between use and CriCraft, as well as any information you provide if you take part in any interactive features of the App (e.g., games, contests, promotions, surveys, etc.). User Content. We collect your personal information contained in any User Content you create, share, store or submit to the App, which may include video or other image files, music works, sound recording, narration, written forum comments, information, data, text, scripts, graphics and interactive features generated, provided or otherwise made accessible by CriCraft. Information we receive from social networking sites. When you interact with our site through various social media, such as when you login and share through Facebook, Instagram and others, we may receive information from the social network including your profile information, profile picture, gender, user name, user ID associated with your social media account, age range, language, country, friends list, and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service. Information about others. With your permission, CriCraft may access your contact list available on your mobile device in order to share your CriCraft creations, or to invite your friends and contacts to connect with our Service. We may also collect information about others if you use our Service to upload, share and/or distribute User Content that contains information about others, including their name, image and online contact information. Metadata. CriCraft collects metadata associated with User Content. Metadata typically consists of how, when, where and by whom a piece of User Content was collected and how that content has been formatted. Users can add or may have added metadata added to their User Content including keywords posted with a photo or video, including names, geographical information, comments or other data. This makes your data more searchable and more interactive. However, the metadata may be accessible to others if you share the User Content with others or on third party social media sites.

We use this information to operate, maintain, and provide to you the features and functionality of the App, as well as to communicate directly with you, such as to send you email messages and push notifications, and permit you to share your creations on the App with your contacts or social media sites. We may also send you Service-related emails or messages (e.g., account verification, order confirmations, change or updates to features of the App, technical and security notices). For more information about your communication preferences, see "Your Choices Regarding Your Information” below.

Use of cookies and other technology to collect information.

We automatically collect certain types of usage information when you visit our website or use our Service. When you visit the App, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the App (e.g., the pages you view, the links you click, how frequently you access the App, and other actions you take on the App), and allow us to track your usage of the App over time. We may collect log file information from your browser or mobile device each time you access the App. Log file information may include anonymous information such as your web request, Internet Protocol ("IP”) address, browser type, information about your mobile device, referring / exit pages and URLs, number of clicks and how you interact with links on the App, domain names, landing pages, pages viewed, and other such information. We may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the App. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the App. These tools collect information sent by your browser or mobile device, including the pages you visit, your use of third-party applications, and other information that assists us in analyzing and improving the App.

When you access our App by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device ("Device ID”), mobile carrier, device type and manufacturer, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.

We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website and our Service; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service.

2. SHARING PERSONAL INFORMATION WITH THIRD PARTIES

We may share your personal information in the instances described below. For further information on your choices regarding your information, see the "Your Choices Regarding Your Information” section below.

We may also share your personal information with:

Other companies owned by or under common ownership as CriCraft, which also includes our subsidiaries (i.e., any organization we own or control) or our ultimate holding company (i.e., any organization that owns or controls us) and any subsidiaries it owns. These companies will use your personal information in the same way as we can under this Policy;

Third party vendors, consultants and other service providers that perform services on our behalf, in order to carry out their work for us, which may include identifying and serving targeted advertisements, content or service fulfillment, or providing analytics services; Our business partners who offer a service to you jointly with us, for example, when running a co-sponsored contest or promotion;

Third parties who we think may offer you products or services you may enjoy;

Third parties at your request. For example, you may have the option to share your CriCraft Designs with your friends through email, SMS text, or various social media sites;

The public at your request. If you interact with our site or app on social media, for example by tagging your videos #CRICRAFT on Instagram, that piece of User Content will be linked to CriCraft on our website or social media profiles and CriCraft may display your User Content publicly;

Other parties in connection with any company transaction, such as a merger, sale of company assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another company or third party or in the event of bankruptcy or related or similar proceedings; and Third parties as required to (i) satisfy any applicable law, regulation, subpoena/court order, legal process or other government request, (ii) enforce our Terms of Use Agreement, including the investigation of potential violations thereof, (iii) investigate and defend ourselves against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of CriCraft, its users or the public as required or permitted by law and (v) detect, prevent or otherwise address criminal (including fraud or stalking), security or technical issues.

We may also share information with others in an aggregated and anonymous form that does not reasonably identify you directly as an individual.

3. YOUR CHOICES REGARDING YOUR INFORMATION

Marketing Communications. If you do not wish to receive promotional emails, you can click the "unsubscribe” button on promotional email communications. Note that you are not permitted to unsubscribe or opt-out of non-promotional messages regarding your account, such as account verification, password or local area number requests, order confirmations, change or updates to features of the App, or technical and security notices.

Online Advertising. We may permit third party online advertising networks to collect information about your use of our website over time so that they may play or display ads that may be relevant to your interests on our App as well as on other websites or apps. Typically, the information we share is provided through cookies or similar tracking technologies. The only way to completely "opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. (To learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit http://www.allaboutcookies.org and/or the Network Advertising Initiative’s online resources, at http://www.networkadvertising.org). Depending on your mobile device, you may not be able to control tracking technologies through settings.

Data Retention: We will retain your information for as long as your account is active or as needed to provide you services. Following termination or deactivation of your account, CriCraft may retain information (including User Content) for a commercially reasonable time for backup, archival, and/or audit purposes. Please contact us at [email protected] if you wish to delete your account. Please be aware that we will not be able to delete any content you have shared with others or with social media sites.

4. SECURITY AND STORAGE OF INFORMATION

CriCraft cares about the security of your information and uses commercially reasonable physical, administrative, and technological safeguards to preserve the integrity and security of all information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations. Your information collected through the App may be stored and processed in Singapore or any other country in which CriCraft or its subsidiaries, affiliates or service providers maintain facilities. If you are located in the European Union or other regions with laws governing data collection and use that may differ from UK law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to UK or any other country in which Company or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

5. PERSONS UNDER THE AGE OF 13

CriCraft does not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to register for the App. The App and its content are not directed at children under the age of 13. In the event that we learn that we have collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information collected from a child under 13, please contact us at [email protected]

6. LINKS TO THIRD PARTY WEBSITES

The Apps may contain links to and from third party websites of our business partners, advertisers, and social media sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

7. UPDATES TO THIS POLICY

We reserve the right to modify this Policy from time to time. If we make any changes to this Policy, we will change the "Last Revision" date below and will post the updated Policy on this page.

8. CONTACTING US

438, Streatham High Road London, UK. SW16 3PX

If you have questions about this Policy, please contact us at [email protected]

9. LAST REVISION DATE

This Policy was last revised on, and effective as of, July 27, 2023